The very first footstep our team will take is determined who your target audience is, what are their interest and how to engage them. Based on this they will create an email marketing strategy for your business. While planning this strategy we will define what message should your brand represent and how to present it. Next, we will unfold when the emails need to be sent and how it will help your business to generate leads.
Don’t have enough email list? We will help you develop more lead magnets through our strategies. This includes offers, pop-ups, free guides that will encourage users to provide their email ids in return of information/offer etc. In this way, we can get more subscribers added to your email list. In short, this process will help you convert your website visitors into email subscribers.
The main objective of email marketing is to get a response from your customer so that they visit your website. We will carefully integrate call-to-actions in the emails to drive more leads to your website. This will help you convert email subscribers to website visitors and increase your website’s traffic.
We will help you choose and implement an email marketing software/service provider. Or you can also go with our email marketing software. If you already have picked an email marketing software and need help, our team will help you set up as per your demand.
A newsletter will be designed by our email marketing experts that will represent your business. While designing this email we will ensure that we use best-practices for click-through-rates, email deliverability, conversions and open rates.
We will also regularly maintain your email list by removing unwanted, unengaged, spam subscribers from your email list. The deliverability of your email gets affected if your email subscribers do not engage with your emails. Your emails may also land to spam folder if you have a bad list. We will audit your contacts routinely to make sure you have appropriate subscribers who are engaged.
We will send you a detailed report every month to show you the performance of your email marketing campaigns. This will consist of metrics like open-rates, subscribers, click-through rates and conversions. Based on this report we will take the necessary steps to improve the results.
No. It is not recommended to buy an email list for your email marketing. The chances are- those subscribers will mark your emails as spam as they do not recognize you. It is better to send emails only to your existing customers or people visiting your website.
Our email marketing team will help you do so. For example, we can implement pop-ups on your website that will catch the interest of your visitors and it will ask them to fill in their email addresses.
Open rates are the percentage of people from your email list who opened an email and
click-through rates is the percentage of people who clicked one of the links in your email.
No. Our email marketing specialist will create content and design for your emails. However, if you have your content prepared already, we can use it.