Why Every Business Needs Social Media Marketing: Top 7 Reasons

Social media is not just another marketing strategy like other traditional marketing methods.

The total number of social media users are 2.34 billion which are expected to grow to 2.95 billion in 2020.

It’s a fact that social media marketing can reach a large audience base. A research shows that approx 12 million users scroll through social media more than twice per day.

This ultimately means that there are a large number of potential customers who use social media and are likely to see social media posts, videos, pictures at some or the other point of the day.

Now, do you agree that social media marketing is the best marketing strategy for your business?

If no, read this article further. It will help you understand why social media marketing is important for your business.

Here are Some Reasons Why Your Business Needs Social Media Marketing

#1 Driving Traffic to Your Website

The most important reason why a business must use social media for marketing their brand is website traffic. Without doing social media marketing, your website traffic will only be limited to specific people. If used wisely, social media marketing can become a great source of traffic for your online business.

Once you start posting content and start engaging your audience, there are higher chances of getting a new visitor on your website. When you share a post on your social media page with a link, it drives back leads to your website. Make sure you post visuals that are attractive, allow sharing buttons so that your audience gets the ability to share your content. Post engaging content with your audience to grab their attention and be regular on your social media activities.

Don’t forget to include a link or a call to action to your website. Doing this will drive traffic to your website.

#2 Improving Brand Loyalty

Social media marketing will help you in getting a genuine customer base. Don’t run after getting a large fan base and a huge number of followers. Social media marketing is all about getting a loyal customer fan base.

A survey shows that 53% of Americans that follow brands on their social media platforms are more loyal to those brands.

Genuine customers will show interest in your brand and they will follow your social media profiles and they will respond to your posts by liking and sharing them. They might even share reviews and ratings relating to their experience with your product/services. Mostly, social media users also contact brands for their queries or concerns on social media and when you answer them, it will improve your brand loyalty.

#3 Build Relationship With Your Audience

With social media, you can connect with your customers virtually. For building and proving your credibility, you need to first gain customer’s confidence. Social media marketing will give you a unique opportunity to build a bond with your customers.

Let your audience know that you care by creating content that interests them or solving their problems and questions. Not only this, but social media marketing also, gives you an opportunity to create a dialogue with your audience instead of just selling them your product/services.

#4 Attention During Special Events

A proven strategy to gain the attention of your audience is being active during special occasions. Social media marketing is a really powerful tool when it comes to grabbing the attention of your users during a special event.

Social media can be used to promote your event by creating videos or by going live. This will create excitement among your audience and will make them vivacious. If they share the video and event updates with their network your event awareness will ultimately increase.

Ensure that your event videos are downloadable and to make your event more successful use an event-specific hashtag so that people can follow you and get event updates instantly.

#5 Beat the Competitors

It’s important to know what your competitors are up to when you build a marketing strategy. No other tool than social media will help you chalk down their strategies better.

Short or big, you need to have a strong marketing plan to stay ahead of your competitors. Social media makes it easy to do so.

Doing research of your competitors is easy with the help of social media as you can find out what they are doing differently. You can analyze the type of content they create, or social media campaigns they run, engagement strategies they create, etc.

Studying your competitors and understanding their social media strategies will benefit you because of the information you have gathered. This data will help you build a better social media strategy and as a result, you can get ahead of the competitors.

Related- What is Influencer Marketing?

#6 Increase Conversion

Each and every post on your social media is an opportunity to bring in a lead. With a strong social media strategy, you can easily communicate with your current customers as well as get a new one. With every post you share, be it image, video or infographic you get a new chance to connect with your audience. This opens a new entry for conversion of those leads.

Besides, a study shows that the conversion rate of social media marketing is higher than outbound marketing. The followers of your social media become your social identity thus, building reputation and trust. This doubles up the chances of conversions.

#7 To Increase Sales

Majority of people purchase a product after seeing it in their feeds on social media – revealed by research. This research proves that social media marketing is important for all brands no matter how big or small your business is.

When marketing is done right the sales can increase!

Your marketing strategy will strengthen when your business chooses to implement social media marketing for building a strong digital presence. Learn how to engage your audience so that you win their hearts and they end up buying your products / services. You can even add a buy now button on your social media platform these days.

The advantages of social media marketing are too good to miss out a chance for your business profit.

We hope, the above reasons have made up your mind to build the social media presence for your business. So, if you are waiting for the right time, it’s now!