Supercharge Your Social Media Strategy with These 9 Tactics

Social media!

Who doesn’t know this? It has slowly taken the charge of our lives. Right from the start of the day when you get up from your bed to the end when you close your eyes, you are always checking your social media updates.

Even businesses have taken a note of it and so, social media has enhanced the way of our marketing.

You will get endless benefits when you executed the social media strategy in a right way.

Check some benefits of a killer social media strategy:

• Increased brand awareness.
• Grow a larger audience.
• Connect with your audience better.
• Increased website traffic.
• Generate more leads.
• Make more sales and money.

Are you in a doubt? You shouldn’t be as social media is a vital component of your complete marketing efforts.

Just look at some of these eye-opening statistics:

• Facebook has 2.32 billion active users every month
• Pinterest has 250 million active users every month
• Instagram ranks as the second biggest social media network

You can think of social media as a large pond where you need to dive deep for fishing your target audience. If you don’t participate in the social media marketing, it might lead to an incomplete marketing strategy.

Want to jump-start your social media strategy? Then keep on moving your eyes through the content.

Let’s take a detailed look over the best cutting-edge tactics around.

1. Plan Your Goals and Objectives

It is vital to have a solid plan, objectives and goals for jump-starting your social media strategy.

If you aren’t aware about your goals, you won’t be able to achieve it.

Also, you won’t be able to measure or discover your strategies as time passes, if there aren’t any strong goals to start with.

Keep your social media goals aligned with your complete marketing efforts.

It is of utmost importance to write down your goals, if you want to reach them.

As per a study, you can be 30% successful if you note down your goals. Some studies showcase this number as high as 40%.

Do set your goals but do make them achievable and break them down into smaller action steps.

Tips for setting up killer social media marketing strategy:

• Make use of numbers.
• Have a deadline set for you.
• Keep your goals specific and make them “SMART”.
• Align your goals with your complete marketing strategy.

2. Explore and Know Your Audience

In today’s marketing world, it is very important to connect and engage with your audience for turning a profit.

But, for that, you need to keenly study your audience – inside as well as outside.

Don’t miss to identify their wants, needs, and desires, if you really want to create a successful social media strategy.

Tips to understand your audience in a better way:

• Take a survey of your audience to understand their pain points.
• Check their demographics.
• Participate in conversations on forums comprising of your target audience.
• Reply to the comments on your blog, and do comment on other blogs with the same target audience.
• Respond to all comments or questions on your social media channels.
• Get the feedback using a user-feedback tool.
• Once you know your target audience, you have better tools to help them. Your audience always wants to deal with businesses that care and not a faceless brand.

Therefore, this becomes a vital step to create any social media strategy.

3. Run Contests to Power Up Your Social Media Strategy

One of the most attractive tactics you can use is to design a successful social media contest. This will increase your online visibility, followers as well as engagement.

There are several tools that can be used to create amazing sweepstakes or giveaways.

If you offer something that is incredible, it will surely help to create a successful contest.

Just offer something that your audience won’t be able to resist.

Tips to Run a Contest on Social Media:

• Define a figure for your goals. Do you want more Facebook page likes or Instagram followers? How many?
• Select a social media channel for hosting the contest.
• Decide a date for ending the contest and announcing the winner.
• While creating the content check for different types and select right one for your audience.
• Promote it as hard as you can.

For the best results, make sure to keep some heavy lifting work for your audience.

Set the contest up so that your audience brings in more entries and ask them to share the contest on their social media.

They can use the words such as “Share on Facebook”, “Pin on Pinterest”, or “Like my Facebook page”. Also, don’t miss to give them a unique link for sharing extra entries.

Isn’t that a genius idea? You won’t have to do more as your contest will run on its own.

4. Design Your Social Media Content Carefully

Make sure each piece of the contest that you post on social media is carefully crafted. Don’t post for the sake of just posting something as you will end up in a wrong direction.

Learn the different purposes of each network based on the social network you are posting on.

Check the examples here:

• LinkedIn – It is a professional network perfect for B2B audiences. Also you can check the LinkedIn Pulse, a content publishing and distribution platform.
• Facebook – Who doesn’t know this? This platform is specifically dedicated to news/entertainment related content. It’s a fact that Facebook Pages struggle to perform but Facebook Groups are a great way to connect with your actual audience.
• Instagram – This is a perfect platform for your highly visual content. No doubt the static images and short videos work best but it won’t drive traffic back to your blog.
• Pinterest – Pinterest is highly visual platform as Instagram. Though only static images can be used on it, it can effectively drive traffic back to your blog.

After learning about all the networks, you can focus on which ones will match well with your business.

Make sure you use the right words while posting on social media. Your message will spread across in different ways based on the type of social channel you are posting on.

To design a captivating content for social media:

• Check for copy-writing techniques and use them.
• Speak with your audience directly.
• Make use of snappy, witty, or intriguing hooks for your social media posts.
• Gear it up by using different content types – link to blog posts, videos, ask questions, etc.
• Ensure that you write a description on every link you post or else your audience won’t get what you want to convey to them.

So, perfect your social media content for higher engagement rates, more followers, and get more leads and sales.

5. Don’t Force the Customers to Buy

In traditional marketing, you might have found the way companies used the sales tactics for selling their product but that has been thrown out of the window a long time ago.

People don’t like that.

Instead they love to connect and relate with you.

It’s the secret ingredient that helps to win the trust of your audience or customers.

And if they start trusting you, they will surely keep buying from you.

Consumers think it as a bombardment of offers when brands and businesses post too much of promotional content.

Instead, a helpful content that people actually want to consume plays a positive role.

6. Make Use of the Video Content

You might be aware that video content has become the most essential part of marketing especially in terms of social media marketing.

As per a forecast by Cisco, 82% of all consumer traffic will come from video content by 2021.

So, don’t waste your time. Start creating your video content asap.

You will find different ways of using video content in your social media strategy. But usually, live videos such as the Facebook Live Videos are ruling the social platform today.

These types of videos help to connect with your audience in the best way which isn’t possible with other content formats. Also, you use your live videos for repurpose.

The engagement is observed when people ask questions. Hence, you have a chance to show them that you aren’t just a brand but actually understand their needs. So, interact with your audience with them either during or after your live video.

This will create a picture of you as an entrepreneur that cares and this will add in more results than anything else. As per Facebook, you will find increase in the interaction and engagement by 6 times with a live video.

You can also combine live and regular videos for the people to divert in your direction.

7. Create Visually Appealing Images

Creating the astounding images for social media needs to be a top-priority of your social media strategy.

You don’t need to be a graphic designer to design spectacular graphics for your brand. Tools such as Canva or Picmonkey can be used to design incredible images to engage your audience.

Alternative option is to outsource. There are several business owners and bloggers that outsource and it is worth the money.

It is important to create graphics for:

• Uploading cover photos for each social media platform.
• Images for your offers.
• Facebook and Twitter posts
• Instagram images.
• Infographics.
• Pinterest graphics.

Each of the image dimensions will change as per the time. So, research for finding perfect images sizes for each platform.

All the business’s images and graphics will differ, but it is important to make them cohesive with your brand and always eye-catching.

8. Get Connected with Your Audience

In case you don’t build relationships with your audience, it will have very bad effects on your business.

You are always thinking about expanding your reach and you can do this by connecting in a genuine way with your audience.

With this, the targeted audience will land on your website and purchase your services as well as products. To bring in new customers or clients, social media acts as a significant way.

As per the Sproutsocial insights, 73.3% of people purchase items or services just by checking them on social media.

Any marketing strategy will work well with social media. It indicates that businesses can interact and engage with their customers in a way that isn’t possible with any other strategy.

Smart tips for connecting with your audience:

• Interact with Twitter Chats.
• Retweet on Twitter.
• Conduct a survey of your audience.
• Participate in Facebook groups and interact with a similar target audience.
• Don’t miss to reply to comments on your Facebook business page.

Mastering these tricks will help you in generating leads.

9. Follow the Latest Trends and Changes

Going beyond limits is essential in social media marketing.

Social media marketing keeps on changing and its algorithms are always altered left, right and center. It is your job to be the first to follow the latest trends and changes in social media.

You can do this by checking the current statistics for the social platforms you use, and social media statistics in general.

Below are some trends happening right now:

• Live video content is continuously growing.
• Instagram stories are the best working tactics for businesses.
• Messaging apps are rising and have become a way for the consumers to interact with businesses.
• Influencer marketing is trending at its peak.
• Virtual reality is hugely used in marketing.

It is crucial to stay ahead of these trends as well as any algorithm changes to get the most out of your social media strategy. This is because we are known to the fact that what was trending last year won’t be working well this year too.

Coming to the Conclusion

Social media marketing is a tough job. But one can’t ignore the benefits it offers.

No doubt if you aren’t taking it seriously you won’t be getting the customers, leads, online visibility and sales.

Make sure you use these tricks to make your social media marketing easy until you don’t create a winning strategy.

Don’t forget that social media platforms are build to interact with others.

So ensure that you make your audience a top priority to get the results.

That’s all!