{Beginner’s Guide}: What is Internal Linking and its Benefits for Small Business?

Are you a website owner?

Then you must be having a blog section, right? If yes then you must be doing internal linking or if you’re not doing then you need to do the internal linking for more engagement.

Don’t have a blog section then what?

By chance, you don’t have a blog on your website then you need to work on it by adding the blog section on the website and implement the internal linking strategy.

Being a newbie, you’ll get many questions related to internal linking. Here’s my article that will help you to know what is internal linking and its benefits for your small business.

What is Internal Linking?

You as a writer write the content with an aim to rank on top in search engine. To rank your content, there is a need of link because without link your content will not get ranked. The search engine also entertains only those posts and pages that are linked to external and internal resources.

In the same way, internal links connect the content and inform Google about the structure of the website.

They incorporate the hierarchy on your website by allowing you to give priority to important pages and posts for more link juice. Therefore, the right internal linking strategy will boost the SEO performance of your website.

Why Internal Linking is an Important Factor in SEO?

All SEO experts and professionals are aware that search engines like Google, Yahoo and Bing are considering the quality backlinks and anchor text targeted in the form of keyword rankings.

Similarly, search engines are also considering the internal linking parameter for improving the website ranking. However, internal linking gives more weightage to a particular webpage ranking. To improve the rankings on Google, it’s necessary to build inbound links along with the internal linking and structure to get the best rankings on search engine.

Related: Complete Guide On Link Building & its Benefits in SEO

Key Benefits of Internal Linking

1. Pass On Benefit To Other Pages

Internal linking itself indicates that it passes on the benefits to other links on the same website. Just by linking one article to another article will enhance the ranking and also, improve the Alexa ranking. If one of your website pages is ranking on a good position then you can link to another page or blog post that is not ranking on good position. This will improve the ranking of other page or blog post as well.

2. Improve Crawlability

Internal linking brings more readability for readers and search engines. It helps the visitor to navigate the website easily. If one post is related to another then this will help users to know about the related topic in detail.

3. Improve Adsense Earning

If you’re a Google Adsense user then internal links are the best strategy to improvise the Adsense earning. Being a blogger or website owner, you aim to have more visitors on the website and best place where visitors love to spend their time after studying the product is the blog section. Therefore, the article should consist of more internal linking to divert user on another post. Likewise, linking the best article with the advertisement will bring more traffic to the ad and article as well.

4. Enhance Esteem

It’s the best way to hold your visitors for a long time on your website. It also reduces the bounce rate of the website. If your blog or website is full of information then you can link many articles in one article to help visitors for getting information in detail. Proper linking in between the articles and availability of sitemap, encourage the visitors to revisit your website repeatedly.

Also Read: 10 Tips to Hire a Best Graphic Designer for Your Small Business

Ways to Implement Internal Linking Structure

1. Do Smart Internal Linking

For better internal linking sharing the PageRank to other internal pages is beneficial. If your home page is having a good number of external links then it indicates that it’s getting more traffic. So, by linking the home page to other internal pages will be the second highest authority page.

2. Carefully Select Keywords

This part plays an important role because if you’re selecting the right keywords then it will appear genuine to visitors and search engines. Do not use these keywords like “click here”, “visit here”, etc. In short, be real instead of doing spam.

3. Select Appropriate And Relevant Keywords Anchor text

Selecting the appropriate anchor texts will give fair look to the links that the search engine and users will also appreciate. It will communicate in a proper way to the visitors.

You should pick the keyword terms that you want to use in the anchor text. This will help the search engines to identify the content and refine the rankings.

4. Make Right Link Structure

Link structure should be in the right way that is it should be related to pages and posts. Eliminate linking to irrelevant articles. For example: If your article is talking about SEO techniques then you can’t link to server related topic like “what is uptime?”.

5. Use Dofollow Attributes In All Tags

 

Dofollow links are most preferred by search engines for deciding the rankings of the website, though, there are many parameters that define the rankings. Likewise, dofollow links also contribute to revamping the rankings.

Therefore, use dofollow attribute in internal links as this will pass on SEO benefit, decrease bounce rate and increase the ranking. However, linking to own website is always beneficial for a long period of time.

On the other side, using nofollow attributes will not give any benefits from an SEO point of view.

6. Skip Irrelevant Internal Links

 

If we are talking about internal linking then I know you’ll a get question that how many links should be there in the article? If your article word count is high then using more links is good and advantageous. The only thing you’ve to do is avoid using the URL which is not connected to the current article. Plus, it’s possible to restore any page, page ranking or keywords that are affecting the position with the help of internal link building and white hat techniques.

Final Idiom

This article is enough for a newbie like you to know what is internal linking and its benefits. So, never forgot to do internal linking in the article. By chance, you don’t have a blog section, immediately install WordPress and set up a blog on your website to implement internal linking.