6 Digital Marketing Tips for Easter to Get Your Profits Hopping

Easter is just around the corner and it’s a great opportunity for you to promote your business. If you market your business during the Easter holiday, it will surely be a boom. But, if you don’t plan it right away, you might miss out on this wonderful chance.

We have listed 6 ideas for marketing your brand so that you can get started with your digital marketing strategy this Easter.

1. Easter Specific Products

If you sell products online then this is for you.

Depending upon which type of products your business sells, you can bring in some Easter specific product. Your sales can be maximized because of this. Still, you need to ensure that you do complete research of your target audience, like what all things they would like to buy because obviously, if your target audience is not interested in that product, they wouldn’t but.

Do keep track of your competitors’ Easter products. Ensure you are providing a unique product and not the same what they provide.

Announce your product beforehand to your customers along with the dates when it is going to be available for them. You can make use of social media channels for announcing your new product. Use appropriate captions to display your product such as “Easter special edition”, this can help in improving the search results.

2. Special Offers for Easter

Giving products on discount for Easter is a great way to promote your business. Although, this is not a brand new strategy but is surely a successful one. What encourages your audience to make the purchase is the limited time frame of the offer. And that’s because your buyers will know that they are saving money and thus, will quickly take action to purchase.

Also, you can offer benefits to your existing customers which help you engage with them and making their customer service experience better. You can bonus them with free trials, additional discount on next purchase or buy one get one deal. Make them feel that you care about them and that they are treated well. Doing this, will help you engage with your customers and encourage new buyers.

One more idea that you can promote is run competitions. Competition is a powerful digital marketing strategy for an online business. That’s because your potential customers get a chance to participate and win something. For example, a smartphone company can offer a free mobile phone to the winner of the competition. Not only for your customers, but this offer can also be applied to your employees.

3. Email Marketing

Although email marketing is a traditional way of marketing it is still effective. If you have built great contacts, you might have a big contact list over the years. Sending your business updates to those users can be profitable.

It’s always better to ask your customers, if you can send them the emails. Because not all your customers would want to receive emails and this may disappointment them. They may not even engage in your products/services.

If your customers don’t mind you updating them about your business then not only you can send them information about your business, but also, update them of the offers and updates.

4. Paid Ads

One of the effective ways of digital marketing is paid ads. This is because you get instant results just in a few days.

It’s the best solution when you are looking for targeting a specific group of people within a short period of time. This is because PPC lets you select your target audience and you can appear on top of the results page in search engines. Thus, you can reach a good number of people and within your budget.

Google Adwords is apt for this type of paid ads as Adwords lets you turn your ads on or off. So you can set the campaign two weeks prior and then turn it off day after the Easter.

5. Social Media

The best tool for marketing your business and its products is social media. You can be involved with your audience by using your social media profiles and this allows them to engage with your brand. Social media increases the scope of traffic on your website as there is more possibility of reaching a wider audience through social media.

Easter is a great chance to experiment with new things on your social media platforms. This way, you can identify what social media strategy works best for you.

Also, you can engage with your audience by asking them to share their Easter pictures or stories with you. You can even ask them to share Easter bonnets or Easter eggs decor they have done and engage with them.

6. Blog Articles

Don’t forget to keep your company blog updated by adding up information about new products or special offers. In case you don’t have a blog, you can create one and get started. Having a blog on your website is really beneficial as a blog helps you reach your customers with the information they need and keep them updated about upcoming events or news. Another thing that you can do with your blog is to share your company’s history or showcase your calibre within your industry.

Wrapping Up

Remember, the formula to an effective Easter campaign is to leave a good image of your brand in your customer’s heart. This will not only encourage them to share their experience with you, but also, strengthen your relationship with them. They will stay connected with your brand and also give references to others. Another benefit is that you’ll build trust among them and your reputation will also improve.

These are some of the digital marketing strategies that you can use this Easter. Make sure you stand out from your competitors this Easter by following the above-mentioned strategy. If there are more such strategies that you have implemented or came across, do share with us in the comments below.